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  Florida Section American
Water Works Association

The Florida Section of the American Water Works Association needed to refresh its brand. Distinctive Concept is appreciative of the opportunity to assist the section in:

  • Developing a brand statement.
  • Designing a new logo.
  • Writing a manual for the correct usage of the logo.
We branded the Section as "Florida's Water Professionals" because it accuratly defines the membership and mission of the organization. The new logo was developed that is synergistic with the parent organization. The Usage Manual guides the Sections 12 regional leaders and five Councils in the proper presentation of the logo in presentations, banners, and print materials to create and maintain a consistency around the state.

 
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